The media landscape is increasingly fragmented, presenting media agencies with special challenges. That's why we don't just rely on the options the market offers us. We develop our own unique media product solutions.
Mediascale's media product solutions are pre-designed campaign modules, each dedicated to a specific but typical advertising challenge.
These products enable uncomplicated and efficient solutions that are implemented in the shortest possible time and integrated into individual media plans.
flexible
Mediascale media product solutions are flexible campaign modules that can be used both as stand-alones and in the scope of larger campaigns.
Due to the high degree of standardisation and operations within a specialised expert team, the products are ready for use at short notice and without complications.
smart
More than 20 years of experience in media planning and data excellence have resulted in sophisticated and smart media products that offer solutions for almost every advertising challenge.
efficient
Performance is in our DNA and whether it’s awareness, consideration or performance, our solutions are always holistic, data-driven and efficient.
versatile
Our customers are as different as their advertising challenges are. That's why our media product solutions fit the most diverse sectors, target groups and objectives.
Performance driven pull-communication
Native ads are small-scale image-text combinations that integrate unobtrusively and naturally into the look, feel and tonality of the respective carrier websites. They are ideally suited as a pull measure to capture interested users and generate cost-efficient traffic for one's own website.
The Native Ad Bundle bundles the reach of large quality marketers. The product can be booked internationally.
Moving image in pull-communication
Similar to the Native Ad Bundle, the Native Video Bundle is a measure in which small-format advertising media (here in the form of up to ten-second videos plus text) are integrated naturally and unobtrusively into carrier websites.
The videos act as "thumb-stoppers" when scrolling. Anyone interested in the content clicks and is taken to the landing page.
Efficient display performance
The Click Booster is an efficient performance measure that is particularly convincing due to its high degree of predictability. Customers book a fixed contingent of clicks for a guaranteed CPC, which reliably increases the traffic on their landing page and planning reliability in terms of completed sales and lead generation.
The Click Booster is available internationally.
Individual bundling of quality reach
Online Reach bundles the reach of large quality marketers and is particularly suitable for fast and efficient net reach building within the target group.
For campaigns, custom channels are coordinated and created individually for each client and evaluated transparently.
Online Reach is available internationally.
High-performance dialogue marketing
The Inbox messages sent within the Mail Ad Channel adapt dynamically to the respective platform and integrate themselves naturally and unobtrusively into users’ inboxes. Those interested in our campaign click and are redirected to the landing page.
The Mail Ad Channel bundles the Inbox reach of well-known, large email providers and can also be used internationally.
Display and video advertising for little ones
Children are a sensitive advertising target group and may only be addressed with advertising messages under the strict conditions of the Interstate Treaty on the Protection of Minors in the Media (JMStV).
With the Kids Rota, we bundle hand-picked quality environments for little ones, where we exclusively integrate high-quality display and moving image advertising that complies with the requirements. Both environments and advertising media are subjected to strict quality control and individually coordinated with our customers.
This ensures maximum quality, control and transparency.
